A Marketing Strategy outlines step-by-step how you will achieve digital marketing goals. Several channels can be utilized, including social media, paid advertising, and earned media. Therefore it is essential to analyze and strategize the specific digital channels your business will leverage to achieve your digital marketing goals. 

Market Analysis entails detailed industry research that can reduce risk, identify emerging trends, and provide a greater understanding of your target audience, competition, strengths, weaknesses, opportunities, and threats as you consider building a new product or potential growth opportunities.

A Content Strategy is preliminary planning for creating, using, and marketing relevant content (audio, visual, or written) desired by your target market to engage with your audience while simultaneously supporting and achieving your business goals.